NSSF Retailer Webinars and Videos

Wrap It Up, I'll Take It -- How to Sell at Retail

The first in a series of webinars for NSSF's firearms retailer members, "Wrap It Up, I'll Take It -- How to Sell at Retail" is about 45 minutes in length and is presented by industry marketing specialist Bill Kendy.
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Hold on I'll be Right There -- Low Cost/No Cost Ways to Generate Business: Part 1

Looking for some new and cost-effective ways to increase traffic and sales? Then watch or download part one of the two-part series, Low Cost/No Cost Ways to Generate Business, written and narrated by industry marketing specialist Bill Kendy.
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Seasonal Merchandising

Master seasonal merchandising and maximize your upsell on impulse items with this video on setting up a season-specific shop within your store. Play Video

Retailer Education - NSSF's 4473 Form Overlay

This video demonstrates the usage of the updated NSSF-developed overlay that serves as a template to facilitate the accurate completion of the revised Form 4473, as mandated by Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF). Play Video

How to Sell at Retail -- Eight Steps of Retail Sales

The latest video in NSSF's Retailer Education Series focuses on eight steps of retail sales and highlights core areas that will lead to successful sales. Play Video

Take Stock - In Your Store and Firearms Inventory

For firearms retailers, conducting inventories is crucial to maintaining an organized and successful store. This video focuses on the importance and benefits of conducting firearms inventories. Play Video

The Benefits of Add-On Sales

Do You Want Hot Apple Pie With That?

A great reminder for retailers and their sales team members. See how add-on sales not only build the bottom line, but also ensure a satisfied customer. Play Video

Don't Lie for the Other Guy I

Detecting and Preventing Straw Purchases

Retailers learn how to identify and deter straw purchases. Play Video

Don't Lie for the Other Guy II

Detecting and Preventing Straw Purchases

Additional retail scenarios are illustrated. Play Video