Industry Reference Guide
The 2020 Industry Reference Guide provides a current look and historical trend data for a wide range of categories pertaining to many aspects of the industry, including hunting and target shooting activity. The report includes more than 200 pages of information, all at your fingertips!
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Consumer Segmentation Report
Our latest effort, again at the request of membership, identifies the main types of gun owners and develops profiles of each segment based on their wants and needs.
Read MoreDetachable Magazine Report
NSSF estimate of the number of detachable firearm magazines, segmented by capacity, that have been sold and made available using the latest information from 1990 – 2021. These are both magazines provided with new firearms and available aftermarket.
View ReportIndustry Research Reports
One benefit that NSSF members point to time and again is the vast array of and actionable intelligence garnered from NSSF Industry Research publications. From manufacturers to shooting ranges to NGOs, there is a ton of useful information across a wide variety of reports. See what member companies have to say about the value and insight provided by NSSF Industry Research reports.
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Stay Current on Industry Trends
Subscribe to receive updates when new data analysis reports and information is available. Identify trends early and capitalize on them. With the industry gaining more and more attention from media and financial investors, it has never been more important to be up to date on the latest statistics.