Want to Open a Gun Shop or Shooting Range
or Learn More About Your Business' Location?

NSSF Customized Market Reports

Customized Market Reports Interested in opening a gun shop or shooting range? Or do you already own a business and want to learn more about your current location?

NSSF Customized Market Reports are tailor-designed market templates prepared specifically for your trade area.

These reports are produced for NSSF members and industry professionals.

Why is CMR important?

Studies show that retailers and ranges that have a better understanding of their trade area are more likely to customize marketing and advertising campaigns specifically around their target audience.

These targeted campaigns have a much higher success rate in reaching the right types of customers.

The information in these reports will aid you in building well-targeted marketing efforts that will ultimately improve your business.

What will my CMR include?

Demographic information
Household trend
Effective buying income
Executive summary report
Area shooters / "potential market" page per each specified radius (not available for AK or HI)
Maps and lists of the following:
- Ranges, shooting facilities & shooting preserves listed in the Where-to-Shoot and WingshootingUSA databases (NSSF). Our national range database currently contains nearly 6,900 range listings.
- Shooting sports related retail businesses and Law Enforcement & law enforcement suppliers locations (list is purchased specifically for your area from InfoUSA.com and reported in two separate sections. (The standard minimum purchase price per list through InfoUSA is $99.)
- FFL holders - type 1 & 2 (ATF FFL list)