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The SHOT Show ® is Owned and Sponsored by The National Shooting Sports Foundation
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| July
29, 2010 |
Vol.
6 Ed. 7 |
New
SHOT logo | Upcoming Chat | Venue
Improvements | Travel Planning
Room Prices Increasing | Media Event | SHOT
Show U | Scam Warning
New
Logo Hits the Mark
More
inclusive design provides a versatile symbol for today's multi-media
communications
 The
SHOT Show's venerable symbol of hunter, dog and bull's-eye target, which
has served the show well for four decades, has given way to a new, more
inclusive logo that welcomes and supports all segments of the world's
largest shooting, hunting and outdoor trade show.
The
request for a new logo arose from input provided by NSSF members through
SHOT Show surveys that are conducted each year.
"Times
change and trade shows change, reflecting current buying and selling
trends," said Chris Dolnack, senior vice president of NSSF, which
owns the SHOT Show. "When the SHOT Show began in 1979, hunting was
the dominant activity in our industry and our logo reflected that. Today's
SHOT show requires a strong, clean logo that reminds all attendees, whether
their business is shooting, hunting or law enforcement, that they are
valued. The new SHOT Show logo does this."
During
an 18-month process, hundreds of new logo treatments were considered;
the adopted logo was designed by NSSF's in-house team, winning approval
over the many other submissions, including those from two award-winning
design firms.
"SHOT
Show®" and "Shooting, Hunting and Outdoor Trade Show" names,
logos and images are trademarks or registered trademarks of the NSSF. The
NSSF has developed trademark branding guidelines to protect its valuable
intellectual property rights in these marks and to strengthen the SHOT
Show brand identity by ensuring that the show’s name, logo and
images are properly and consistently used at all times by authorized
third parties.
Exhibitors
and media registered to attend the 2011 SHOT Show should be on the lookout
for a future announcement about the availability of the new SHOT Show
logo for the purpose of promoting their show participation or for show
news coverage.
Submit
Your Comments for Live Chat
Then
join us online on Aug. 11
 A
live online chat is scheduled for 2 p.m. E.D.T. on Wednesday, Aug. 11,
at which time questions and other comments will be aired and addressed
regarding the 2011 SHOT Show, to be held Tuesday, Jan. 18, through Friday,
Jan. 21, in Las Vegas. In the meantime, you can send
your questions and/or other comments in advance of the live chat
so they can be considered for inclusion in the session.
An
earlier online chat drew a lot of participation, evoking more questions
and comments regarding the SHOT Show than even the half-hour-longer-than-scheduled
session could cover.
"Participating
in our live, online chats is a great way to get questions answered, suggestions
heard and complaints addressed," said Chris Dolnack, National Shooting
Sports Foundation senior vice president.
On
Aug. 11 at 2 p.m. E.D.T. you can take part in the chat by logging on
to www.nssf.org/shotshowchat.
Improvements
at the SHOT Show Venue Continue
Management
is in 'remodel mode'
Identified
improvements at the Sands Expo and Convention Center are being worked
on to make the 2011 SHOT Show experience even more enjoyable.
"We
are heavily into remodel mode," reported Ashlyn LaPorte, executive
director of event management at the center.
She
offers a rundown of some of the current construction:
"Escalator
pits are being dug in Hall G," LaPorte said. "Six of the small
handicapped restrooms are currently under construction with the marble
on the walls and new tile on the floor. Once they have been completed,
the blockhouses will be taken out of commission one at a time for demolition
and remodeling. The new expansion plates are complete in Hall A
and more than 50 percent done in Hall B."
We
will continue to keep you posted on improvements at the venue.
Travel
Planning Made Easy
Official
online service can help with air, hotel and car-rental arrangements—and
more
Want
to get the lowest price for rooms at the official SHOT Show hotels, all
of which offer convenient and free shuttle service to and from the SHOT
Show (except for the Venetian/Palazzo, Treasure Island, Harrah's and
Imperial Palace, which are within walking distance)? Would you like to
firm up your air travel? Reserve a vehicle? Get restaurant reviews and
make reservations? Learn about city tours and attractions and book them
now? Reserve airport parking at your departure location? Use a convenient
luggage-shipping service?
All
of these services are available from the SHOT Show Travel Desk provider, onPeak (formerly
Travel Technology Group), telephone 800-388-8104, and the affiliated
concierge services.
What
kind of bargains can you get on lodging, for example, through the Travel
Desk?
"Rates
as low as $42 if reserved by the early-bird date of August 24,"
reported Karen Haigh, senior director of operations for Reed Exhibitions,
the producer and manager of the SHOT Show.
Click
here to learn more about each of these services and to go directly
to their websites.
Book
Yourself into a Convenient Headquarters Hotel
Current
rooms priced at $229; next block will cost more
Early
birds planning for the 2011 SHOT Show not only booked rooms at the hotels
most convenient to the Sands Expos & Convention Center, but they
also got the best prices available.
Rooms
at the Venetian and Palazzo hotels allow access to the Sands Expo & Convention
Center without ever having to go outside, and the earliest block of rooms
reserved for SHOT Show participants at those hotels were quickly booked
at the bargain price of $209 per night. The next block, offered
at $219, went quickly, too. The current reserved block of rooms is going
for $229.
Can you afford to wait?
To
secure a room in the $229 block, act now by either reserving
online or calling 866-587-4708. Use booking code VSHSH.
First
Pre-show Media Event Announced
Online
registration for Bass Pro's Media Day is up and running
The
day before the actual opening of the SHOT Show in recent years has offered
the record number of international media that convene to cover the show
a special opportunity for hands-on use of some of the industry's newest
products and the chance to meet with company officials and their public
relations representatives.
Typically,
several different shooting facilities in the vicinity of the SHOT Show
are reserved for these various events, and an announcement of one of
these has already been officially made.
With
the support of Bass Pro Shops for a sixth annual event, "Media Day
at the Range" will be held at the Boulder City Pistol & Rifle
Range in Boulder City on Monday, Jan. 17, 2011, from 9 a.m. to 4 p.m.
The event will once again benefit the Safari Club AWLS Youth Program.
"We
are expecting more than 60 manufacturers to register," stated Cathy
Williams of CMG Marketing & Events and Cory Cannon of Triple Curl
Inc. in a press release. "We will continue to take exhibitor registrations
until Dec. 1."
The
growing exhibitor list appears at www.media-day.com.
Media
wishing to participate may click
on the Media Registration "Post-it,"
which will direct visitors to a short form to complete. Transportation
will be provided to and from the range.
Media
Day is open only to members of the media and registered exhibitors.
For additional information, contact Cannon or Williams.
Save
the Date for SHOT Show University
Here's
a sneak peek at what participants will attend on Monday, Jan. 17
 NSSF
Director of Business Development Randy Clark paid close attention to
the opinions expressed in the post-SHOT Show University survey completed
by attendees at the 2010 edition of the highly acclaimed series of seminars
for retailers. As a result he, thus far, has lined up 14 topics, along
with expert and dynamic speakers on those topics, for the 2011 edition
of the university.
We'll
let you know when registration begins, but, for now, simply keep available
Monday, Jan. 17, 2011—the day before the SHOT Show exhibit floor
officially opens—for SHOT Show University.
Planned
Sessions for 2011 SHOT Show University:
- ATF Procedures: 4473 procedure, A&D books, top 10 violations
during the inspection process—Wally Nelson
- Co-op Advertising—Bill Kendy
- Merchandising: Return on investment (ROI), sales per square foot,
Plano grams, seasonal merchandising—Fox Keim
- Interviewing Procedures: Ask the right questions during the interview
process, how to recognize and deter pitfalls during the interview process—Deb
Kenney
- Financials How-to: How to calculate open to buy; how to prepare cash-flow
statements; how to figure gross markup; how to prepare profit-and-loss
statements; how to calculate re-order factors; how to plan proper inventory
levels –Tom Shay
- Shrinkage: What does it mean? How to manage external, internal and
paperwork loss—Bill Napier
- Used-Gun Business: How to buy and market –Larry Ahlman
- Gift Cards: How to capitalize on a program that will enhance your
bottom line—Stephen Hall
- Vendor Analysis to Maximize Your Return on Investment –Jeff
Poet
- Invoicing and Back-Office Procedures: Includes paperwork flow, timely
payment of invoices and how to recognize both discounts on invoices
and areas to control shrinkage—Jayne Hall
- Gunsmithing Opportunities: Explore the possibilities of broadening
your services to your customer base—Miles Hall
- Add a Shooting Range: Learn the process of evaluating the addition
of a range to your business –Joe Keffer
- In-store Promotions: How to grow your customer base and your bottom
line through in-store promotions—Jeff Poet
- Receiving Procedures: Important information on checking in products,
checking all entries and terminology on invoices and filing claims
and returns—Clint Coloski
Fair
Guide Scam Pops Up Again
Legal
counsel says beware of entering into an agreement
SHOT
Show officials are again reminding exhibitors and attendees to treat
solicitations from trade-directory publishers, especially Fair Guide
and Expo-Guide, with extreme caution. By signing and returning their
solicitations, you will be entering into multi-year, irrevocable agreements
that automatically renew and will require you to pay a significant amount
of money with no foreseeable benefits.
Further
information about how this scam works can be found on the SHOT
Show website.
Please
alert your staff and colleagues who are likely to be sent these deceptive
and misleading solicitations. The SHOT Show has no relationship with
the Fair Guide, Expo-Guide or any other trade-directory publishers, and
those publications are not authorized to use the "SHOT Show" name
and registered trademarks on information they send to show exhibitors
and attendees. Anyone who may have fallen prey to any of these trade-show
directory scams is encouraged to contact NSSF's legal department at 203-426-1320
or jyue@nssf.org.
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