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The SHOT Show ® is Owned and Sponsored by The National Shooting Sports Foundation
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| December
3,
2009 |
Vol.
5 Ed. 12 |
In
This Edition: More Celebrity Promotions | SHOT
Show Trademark | Accepted Credit Cards | Free
Shuttles
Important Reminders | Plan Your Schedule | Exhibitor Badges | Press
Conference Room Openings | Webinars | SHOT
Show TV
Three More Celebrity Promotions
Shooting champions, Navy SEAL/disabled veterans’ outdoors advocate
to appear at exhibitors’ booths
A
benchrest world champion, a versatile action pistol, rifle and shotgun champ
and a distinguished serviceman who founded a camp to take disabled veterans
on outdoor adventures will all be appearing at booths at the SHOT Show.
Tony
Boyer, world champion benchrest competitor and hall of fame member, will be
autographing copies of his new book at the Lapua booth, number 3036. For
more information, and possibly to set up an interview, e-mail Adam Braverman or
call 660-620-6304.
Jerry
Miculek, champion in action pistol, rifle and shotgun, and a renowned revolver
master and instructor with his own company, Bang, Inc., will be making one-hour
appearances on Tuesday, Wednesday and Thursday, Jan. 19-21, at the Brownells
booth, number 4047. There, he will be autographing promotional
posters. For more information, e-mail
Larry Weeks or call 641-990-2634.
Micah
Clark is a Navy SEAL who pioneered the program called Camp Patriot. Its
mission is to take disabled veterans on outdoor adventures. Meet Clark
at the Pacific Sun Marketing booth, number 2558. He'll be stationed there
during the run of the show. While you are there, enter into a free drawing
for a framed print. If you'd like to learn more, or set up an interview,
contact Roger Zimbelman, e-mail roger@wildlifelegends.com,
telephone 206-915-7499.
The three exhibitors who are featuring these celebrities filled out the
form at www.shotshow.org. If
you are planning to host a celebrity, hold a demonstration or stage another
promotion during the SHOT Show, fill out the form and we'll try to
publicize your promotion.
Honor
the SHOT Show ® Trademark
Remember, the SHOT Show ® name and logo are registered trademarks of the NSSF
The
number of magazines, Web sites, blogs, and Web forums featuring information
about the SHOT Show ® is staggering. The National Shooting Sports Foundation,
which owns the SHOT Show, is appreciative of all of the publicity and news
coverage the show receives in print and online each year and hopes that shooting,
hunting and outdoor trade will continue to attend and publish their own unique
accounts and experiences of the show. There are, however, some caveats. The
SHOT Show® name and logo are registered trademarks owned exclusively by
NSSF, which takes great strides to protect the SHOT Show ® brand. Although
use of SHOT Show ® trademarks in an editorial context is permissible, use of
the SHOT Show ® name or logo, or of any deceptively similar name or logo, for
gain or profit is prohibited. NSSF is always monitoring the use of its
trademarks and will vigorously enforce its rights against alleged infringers.
To
report an infringement of the SHOT Show ® name and logo please contact the NSSF's
Legal Department at 203-426-1320 or jyue@nssf.org.
Lowdown on Credit Cards
Not all credit cards will be accepted at the SHOT Show?
If
you plan to pay for expenses at the SHOT Show ® with credit cards, note that
not all plastic will be accepted.
 For example, at the Members Lounge, American Express, Visa and MasterCard
are the only cards that will be honored for meals.
The
National Shooting Sports Foundation booth, at Sands Level 2 Lobby, booth number
L221, is where members can, among other things, renew their membership status. The booth will be accepting MasterCard, Visa, American Express
and Discover. Cash, however, cannot be used as payment.
Free Shuttles Scheduled for SHOT Show
Transportation from the Sands Expo & Convention Center to the airport also available on Jan. 21, 22
Free
shuttle buses will carry SHOT Show ® participants between the show venue and
official show hotels all four days of the SHOT Show. Shuttles will
run to the show every 15 to 20 minutes from 7 to 10:30 a.m. From Tuesday
through Thursday, Jan. 19-21, the first three days of the show, shuttles will
leave the show for official stops every 15 to 20 minutes from 3:30 to 6:30
p.m. On Friday, Jan. 22, they will run from 2 to 5 p.m.
Click here for more information, including a complete list of the proposed
routes and specific stops.
For
hotel shuttle information or special needs transportation, call 877-214-6065. Accessible
equipment is available during scheduled shuttle hours, but you are asked to
please request such service at least 20 minutes in advance of desired pick-up
time.
Service
will be provided from the Sands Expo & Convention Center to McCarran
International Airport on Thursday, Jan. 21, and Friday, Jan. 22, from 10 a.m.
to 6 p.m. on the hour and half-hour, respectively. Tickets cost $10 and
can be purchased at the shuttle desk in the bus-loading area of the Sands Expo & Convention
Center.
Important Reminders
Have
you registered for the show? For SHOT Show ® University?
Bought tickets for the
State of the Industry Dinner on Jan. 20?
With
all the plans you may have made for the SHOT Show, is it possible you have
forgotten some of the basics?
For
example, have you registered to attend the show? If not, do it
now. The cost is $20 now; $50 at the door.
SHOT
Show University can be one of the highlights of a retailer's SHOT
Show experience. Attending the university the day before the show opens -- Monday,
Jan. 18, 2010 -- means you won't miss any time on the floor but will
gain an invaluable opportunity to improve your business through education and
networking. Learn more.
More
than 1,500 industry members spent the opening evening of the SHOT Show ® at NSSF's State of the Industry Dinner and Concert in 2009, and as many
are expected at the 2010 event. There, a cocktail hour sponsored by Safari
Club International and Outdoor Channel, a several-course dinner, a video report
to members on the highlights of 2009 and important messages from key industry
personnel, capped by an exclusive performance by comedic genius Dennis Miller,
make up a can't-miss occasion. Get
more details and order your tickets.
Plan Your Schedule in Advance
You can "MapYourShow" from your own computer
 At
the official SHOT Show ® Web site, www.shotshow.org,
you will find the 2010 Floor Plan Navigator. This ingenious application
will allow you to review the entire SHOT Show ® layout at the comfort of your
computer station.
You
can search the entire list of exhibitors, search their products and get a facility
overview. Then you can map out your own planned schedule and
route with the My Show Planner feature.
Here's a round-up of the application's
features, and how to best utilize them:
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Search the Show
Using the search types provided, you can pinpoint exactly who you want
to see at the show. To see all search options, roll over the "Search
the Show" tab at the top left corner of the page and select the
option that best fits your needs.
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Search by Featured Exhibitors: View the Featured Exhibitors to see
detailed product displays, descriptions and/or live flash or video
presentations.
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Search by Exhibitor: An alphabetical search by exhibitor name. Type
a portion of the name or search using the on-screen keyboard by first
letter of exhibitor name
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Search by Product: Use our extensive product category search to discover
all of the companies who offer the products you're interested
in.
On the bottom left of the floor plan, use the zoom tool at any point
to enlarge the floor plan. When scrolling over booths on the floor plan,
the exhibitor name and booth number will appear. Clicking on the actual
booth displays additional exhibitor information.
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Build your Personal My Show Agenda
The My Show Agenda Planner is the best way to get organized for the show.
Start researching which exhibitors you need to see, and save yourself
and your feet many steps in the process. Click on the 'My Show
Planner' icon to learn about the features within the Agenda Planner.
The sign up form will appear at the top of the screen; click on 'Create
New Account' to get started.
To build your agenda, use the search options at the top left to find
the companies in which you're interested. Select the exhibitor's
name to view more details about the company on the floor plan and add
directly to your agenda by selecting the "add to MyShow Planner" button.
Exhibitors can also be added directly from within the list of search
results by checking the corresponding box next to the exhibitor name.
Optionally, you can quickly create your list by selecting 'Profile
Wizard' from the My Show page; and stepping through the Wizard.
This option allows you to select a category and simply add all of the
companies who are exhibiting this product.
When your agenda is ready, click print and have a handy list of the exhibitors
you added to your agenda. All exhibitors in your agenda will be highlighted on
the floor plan printout to save you time at the show. |
Visit -- and use -- MapYourShow.
Exhibitors: Order Your Badges
Jan.
17 is the deadline; $25 charge per badge after that
The
message is simple: Exhibitors, use the online form to order badges
for your booth staff. Get it done by Jan. 17, or badges will have to be printed on site, at a cost
of $25 per badge.
To receive badges prior to the show by mail, you must order them by Jan. 4.
A Few Press Conference Room Slots Still Available
First
come, first served for few remaining openings
The
SHOT Show ® Press Conference Room, Venetian Level 2 Bassano 2601, has been in
much demand, as it allows exhibitors a free facility for up to one hour to
deliver their message to interested members of the press corps in attendance
at the show.
The SHOT Show ® is the prime place to reveal new products and other important
messages to the largest gathering of outdoor media in the world.
A
few openings still exist. At the time of this writing, only four periods
were still available on a first-come, first-served basis.
Learn
more about holding a successful press conference at SHOT, view
the schedule and reserve the room.
Webinars Can Help Exhibitors Maximize Their Experience
Invaluable information is simply a click away
 A
wide variety of advice for a successful SHOT Show ® is provided by three Webcasts
prepared specifically for SHOT Show ® exhibitors. In a big show like the SHOT
Show, you cannot just rent space, show up and hope things work out. To get
results you must address critical strategic issues in the months and weeks
leading up to the show. In these "must-view" free Webcasts SHOT Show
staff and tradeshow expert Jefferson Davis of Competitive Edge share important
information about SHOT Show ® and walk you through pre-show planning and marketing
skills critical to your exhibiting success. Click
here for details.
Tune
into SHOT Show ® TV
Great entertainment, information and advertising opportunity
SHOT
Show TV is back for its eighth year at the 2010 SHOT Show ® on a 24/7 schedule! Available
on your TV in the official SHOT Show ® hotels,
this special production offers unique insights into many of the show's products,
companies and personalities and allows you to review the daily highlights of
the show. SHOT
Show TV also features clips from Outdoor Channel's most popular programs including Step
Outside.
In
2010, Outdoor Channel is expanding SHOT Show ® TV’s reach by airing
daily updates online at www.outdoorchannel.com. From
the best gear to the hottest outdoor personalities, SHOT Show ® TV updates at www.outdoorchannel.com will
keep you informed.
"We look forward to continuing our partnership with Outdoor Channel to
provide our exhibitors and attendees with the very best coverage of the SHOT
Show," said Chris Dolnack, NSSF senior vice president.
To
learn more about SHOT Show ® TV, contact
Rebecca Nowlin.
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